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Building a Reputation Management Business That Actually Protects Your Clients
When a client calls with a sudden drop in rankings, the first instinct is to check for a Google algorithm update. And often, that is the cause. But over the years, I have seen more and more cases where the real culprit is something else entirely: negative SEO attacks, spammy backlinks, fake reviews, or even content scraping designed to confuse search engines. This is where a reputation management business earns its keep. It is not just about polishing a brand's image anymore